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The Living Standards Measure LSM is a marketing and research segmentation tool used across South Africa to classify standard of

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It is a segmentation tool widely used in South Africa to categorize the population based on their living standards The LSM system

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What is the LSM The Living Standards Measure LSM is the most widely used marketing research tool in South

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The Living Standards Measure or LSM is a marketing and research tool same as social economic class SEC but more refined

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LSM it s a segmentation model exclusive to the South African market and takes 29 different factors into account to classify

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Living Standards Measure LSM introduced in South Africa in 1988 was originally an 8 segment framework designed

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The LSM data is sourced from Statistics South Africa s General Household Survey GHS that has provided access to

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Since the late 1980s South African business owners and marketers have classified members of their target audience