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We analyzed our database of 28 7 billion keywords to identify the most expensive keywords people are bidding for on

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While the minimum bid per keyword is 5 cents in Google Ads the highest cost keywords are nowhere near that Google can make up

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The Top 25 Most Expensive Google Ads Keyword Categories The classic list of the most expensive PPC keywords is

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Looking for high CPC keywords See the most expensive Google Ads keywords in 2026 categorized by industry with

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Google Ads is a gold mine for Google and the advertisers PPC advertising in 2025 it continues to bring in billions

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Find out the averages in your industry for key PPC metrics including cost per click and cost per lead in our 2025