Hvfd Carnival

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By examining four such case firms informed by interviews and archival data spanning five years this study identifies three brand

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The remainder of the article proceeds with a presentation of the research method including its scope and procedures Following the

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Although marketing activities are vital for new ventures NVs to ensure growth and survival previous research is

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How classical and entrepreneurial brand management increases the performance of internationalising SMEs The system can t

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The international business field lacks research on how decision making logics lead to SMEs international performance

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Ironmental shocks under the adverse conditions of a global pandemic Our multiple case study shows that firms develop various

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We identify four tension resolution mechanisms 1 juggling with means and various estimated scenarios 2 beforehand

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Era ed ac uk

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Abstract This study examines how firms decision making logics and entrepreneurial resourcing behaviors combine to create value