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IAB s Digital Video Ad Spend Strategy Report now in its twelfth year provides a lens into the U S TV video market and offers guidance for buyers and sellers on how to position and differentiate their

https://adwave.com › resources › streaming-tv-ad-spend
Linear TV ad spend is projected to fall to 55 2 billion in 2025 down 7 from 2024 according to MediaPost analysis The combined TV advertising market linear plus streaming is

https://www.ispot.tv › hub › resources › free-reports
ISpot surveyed hundreds of marketing leaders to get a better understanding of how brands and advertisers are planning for the 2025 26 TV Upfronts important considerations around streaming ad

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The report provides 2025 ad spend projections for the market overall and at the channel level while addressing critical topics including cross platform measurement generative AI adoption and

https://www.bia.com › forecasts › traditional-digital-media
BIA s U S Local Ad Forecast examines advertising spending across sixteen media representing traditional and digital media The forecast captures ongoing developments and analytical

https://www.mediapost.com › publications › article › ...
Many legacy TV network focused companies with streaming platforms have sharply reduced spending and placement of advertising on their own linear TV networks

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A study from the IAB found that CTV specifically streaming TV and not other digital video is projected to be the fastest growing ad spend category in 2025 beating out social media digital

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The largest revenue share in OTT belongs to video advertising with an ex pected 2025 U S revenue of 93 88 billion U S annual growth rate is pegged at 7 25 and OTT has captured

https://influencermarketinghub.com › digital-video-overtakes-linear-tv-study
In 2025 digital video will capture 58 of U S TV video ad spend up from 29 in 2020 driven by programmatic precision cross format engagement and linear TV s decline